{"id":5354,"date":"2021-07-03T13:36:14","date_gmt":"2021-07-03T13:36:14","guid":{"rendered":"https:\/\/indiecateditorial.com\/?p=5354"},"modified":"2024-03-29T10:42:51","modified_gmt":"2024-03-29T10:42:51","slug":"why-your-book-cover-design-matters","status":"publish","type":"post","link":"https:\/\/indiecateditorial.com\/index.php\/2021\/07\/03\/why-your-book-cover-design-matters\/","title":{"rendered":"Why your book cover design matters"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/indiecateditorial.com\/wp-content\/uploads\/2024\/03\/30.png?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-7790\" style=\"width:512px;height:512px\" srcset=\"https:\/\/i0.wp.com\/indiecateditorial.com\/wp-content\/uploads\/2024\/03\/30.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/indiecateditorial.com\/wp-content\/uploads\/2024\/03\/30.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/indiecateditorial.com\/wp-content\/uploads\/2024\/03\/30.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/indiecateditorial.com\/wp-content\/uploads\/2024\/03\/30.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/indiecateditorial.com\/wp-content\/uploads\/2024\/03\/30.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Why your book design matters<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re an indie author and you want to attract readers, your book cover design really matters. It&#8217;s one of your most important marketing tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever gone into a bookshop and felt overwhelmed by all the books to choose from? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What motivates you to pick up an unknown book? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snappy or intriguing title? Or were you attracted by the cover image? Did it call to you to investigate further and check out the back cover blurb? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cover design is the magnet that draws the eye and piques curiosity. It can draw attention even from the other side of a bookshop. Even from a distance, when you can&#8217;t yet read the author&#8217;s name or the book&#8217;s title. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s why your book cover design matters. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, book covers accomplish other things too. They indicate genre, age group, connect to existing trends, even hint at the story&#8217;s atmosphere (creepy, suspenseful, erotic). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cover art speaks to emotions &#8211; and this is important in marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are genres where speaking to emotions is particularly important &#8211; romance being the primary example. But you might be in the mood for something suspenseful or creepy. Horror and thriller covers also speak to a potential reader&#8217;s emotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The style of the cover might connect to a particular subgenre or resemble the cover art on a more famous book. This is a way for publishers to indicate fast that if you like those other books in this category, you&#8217;ll probably like this one too. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many books to choose from, a design department has to come up with ways to make it easy for the right readers to find their book. The cover art offers visual clues. The book&#8217;s title might also offer clues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your book needs to stand out from the crowd. In a saturated market &#8211; and this is particularly true on Amazon &#8211; you need people to see that your book exists. And that it looks professional, intriguing, exciting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the cover is plain and offers no hints about the genre, someone browsing on Amazon is likely to ignore it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Book buyers are accustomed to helpful cover design &#8211; covers that act as filters for what they do and don&#8217;t like. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cover design should attract the right readers. It should never trick people into thinking the book is something it isn&#8217;t. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you wouldn&#8217;t put a historical couple embracing on the cover of a modern horror novel. If a reader buys the book on the basis of the cover alone, they are going to feel cheated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, if the cover art and design are subpar, it will be difficult to stand out from the crowd. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, if the design is poor, potential readers will likely draw conclusions about the overall quality of the book, including the story, characterisation, formatting, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good cover shows the writer has taken a professional approach to their work. But it also allows the writer to better compete with traditionally published authors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your book looks like a traditionally published book, it&#8217;s more likely to draw readers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As well as using high-quality cover art, you should ensure your covers look good as thumbnails because this is how they will appear on sites like Amazon. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equally, you need to make sure your fonts match your genre and cover design, and that the text is clear and readable both at full size and in thumbnail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most people cannot produce great cover art or choose the right fonts for their own books. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even people with design skills can do a bad job because cover art and what works for the market are not their specialities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, cover art should be chosen on the basis of what appeals to readers rather than what a writer might want. This might seem annoying, but if you want to attract sales, you have to put yourself in the place of readers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s worth doing quite a lot of research on your genre, particularly in relation to the newest styles and what the traditional publishing industry is producing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design departments in publishing houses have experts who know what they&#8217;re doing. If they&#8217;re following a particular trend, you can jump on board.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indie authors who want high-quality book covers have a number of options. You can hire designers for bespoke covers, or you can visit a site that is selling pre-made cover art. In the case of the latter, the fonts are already in place. You just need to change the title, author name, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some pre-made cover art sells for hundreds of dollars, but there are decent covers for well under $100. If you only want an ebook cover, the price is lower. If you want a back cover for a print edition, you&#8217;ll have to pay more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, if you want to add in banner advertising, and ads for specific social media sites, that pushes the price up further. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, a streamlined set of marketing images to use on multiple platforms is a great professional look that will help you stand out from the crowd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sites providing pre-made covers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Please note &#8211; I have not tried any of these services, so I cannot recommend them. They are just examples of the kinds of sites out there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/premadeebookcovers.co.uk\/\">Pre-made Ebook Covers<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookcoverzone.com\/\">Book Cover Zone<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.premade-bookcovers.com\/book-cover-shop.html\">Probook Pre-made Covers<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thebookcoverdesigner.com\/product-category\/premade-book-covers\/\">The Book Cover Designer<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/artfulcover.com\/\">The Artful Cover<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/selfpubbookcovers.com\/\">Self Pub Book Covers<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.kingwoodcreations.com\/\">Kingwood Creations<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other IndieCat blogs you might like<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/indiecateditorial.com\/index.php\/2021\/06\/15\/how-to-order-the-stories-in-a-collection\/\" rel=\"noreferrer noopener\" target=\"_blank\">How to order the stories in a collection<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/indiecateditorial.com\/index.php\/2021\/03\/20\/are-you-wasting-your-money-on-a-copyedit-or-proofread\/\" rel=\"noreferrer noopener\" target=\"_blank\">Wasting your money on a copyedit or proofread?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/indiecateditorial.com\/index.php\/2021\/03\/07\/dont-make-this-mistake-on-your-author-website\/\" rel=\"noreferrer noopener\" target=\"_blank\">Don\u2019t make this mistake on your author website<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/indiecateditorial.com\/index.php\/2021\/04\/20\/so-indie-authors-arent-real-authors\/\" rel=\"noreferrer noopener\" target=\"_blank\">So indie authors aren\u2019t real authors?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/indiecateditorial.com\/index.php\/2021\/03\/30\/when-dialogue-ruins-your-scenes\/\" rel=\"noreferrer noopener\" target=\"_blank\">When dialogue ruins your scenes<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/indiecateditorial.com\/index.php\/2021\/07\/01\/boost-your-writing-with-the-pomodoro-technique\/\" rel=\"noreferrer noopener\" target=\"_blank\">Boost your writing with the Pomodoro Technique<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an indie author and you want to attract readers, your book cover design really matters. It&#8217;s one of your most important marketing tactics. Why? Have you ever gone into a bookshop and felt overwhelmed by all the books to choose from? What motivates you to pick up an unknown book? Snappy or intriguing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[124,151,24,129],"tags":[149,141,150],"class_list":["post-5354","post","type-post","status-publish","format-standard","hentry","category-books","category-indie-publishing","category-marketing","category-writing-advice","tag-cover-art","tag-indie-publishing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why your book cover design matters - IndieCat Editorial<\/title>\n<meta name=\"description\" content=\"Are you an indie author? Have you given much thought to the importance of cover design? Here&#039;s why your book cover design matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indiecateditorial.com\/index.php\/2021\/07\/03\/why-your-book-cover-design-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why your book cover design matters - IndieCat Editorial\" \/>\n<meta property=\"og:description\" content=\"Are you an indie author? Have you given much thought to the importance of cover design? 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Have you given much thought to the importance of cover design? 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